Meet our founder
Consumer Insights Strategist. Author. Creator of The Chic Home Method™.
After a career helping leading organizations understand how people think, make decisions, and navigate uncertainty, Barbara Leflein discovered that those same questions applied to one of life’s most personal decisions: how we want to live.
What began as a whole-home renovation became something much deeper.
Barbara realized she wasn’t simply designing a home. She was exploring the relationship between identity, decision-making, and the meaning of home. That journey led to the creation of The Chic Home Method™–a thoughtful approach that combines consumer insights, design, psychology, and AI to help homeowners gain confidence, ask better questions, and create homes that truly reflect who they are.
For decades, Barbara helped companies understand consumers.
Today, she helps people understand themselves–through the homes they create.
She doesn’t think of AI as a designer.
She thinks of it as one of the most powerful thinking partners she’s ever worked with–helping homeowners explore possibilities, ask better questions, and make thoughtful decisions with greater confidence.
Today, Barbara is expanding The Chic Home Method™ through research, writing, speaking, and ongoing innovation, believing that the most meaningful homes are not simply beautiful–they are welcoming, deeply personal, and designed to support the lives we want to live.
Why The Chic Home Method™ Exists
Helping People Create Homes They Love Coming Home To.
The Chic Home Method™ was created from a simple belief:
The best design decisions begin by understanding yourself.
A Home is more than a collection of beautiful rooms. It becomes the setting for our relationships, our celebrations, our healing, our work, our memories, and the next chapters of our lives.
The Chic Home Method™ helps homeowners move beyond overwhelm by combining psychology, thoughtful design, consumer insights, and AI — creating homes that reflect who they are, support how they want to live, and welcome the people they love.
Because the most beautiful homes aren’t simply designed.
They’re understood. Home changes as we do.
We believe the goal isn’t simply to create a beautiful home.
It’s to create a home that welcomes you back every single day.
What Others Are Saying
Work with Barbara
Speaking. Workshops. Design Discovery Sessions. Industry Collaborations
Barbara partners with homeowners, organizations, industry leaders, and brands through keynote presentations, workshops, podcasts, interviews, industry collaborations, and one-on-one Design Discovery Sessions–helping people make more thoughtful, confident design decisions through consumer psychology, decision science, and AI as a thinking partner.